For women with natural texture, hair extensions has always been extremely hard to find or maintain.
The market has been dominated by pin straight wefts for years. Those with curls, coils or deep waves are left to deal with the shelf effect, where their natural curls sit awkwardly on top of straight extensions.
This lack of inclusivity in the extension market has finally been challenged by Amaraa Hair, led by a new wave of Master Extensionists who specialise in texture-matching. By prioritising hair integrity and bespoke blending, the salon ensures that textured-haired clients no longer have to compromise on a seamless, natural finish.
