SEO

How To Boost Your Website's Ranking By Reducing Its Bounce Rate

How To Boost Your Website’s Ranking By Reducing Its Bounce Rate

If you have done any research into SEO or discussed it when employing a Perth SEO agency, you may have come across the term “bounce rate”.

Nothing to do with trampolines, it is a term that may at first seem rather simplistic, but unfortunately for many website owners, it is also something that can cause them a large amount of consternation.

Bounce rate, when being applied within SEO, is a metric that measures how quickly a visitor to a website leaves it after landing there.

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7 Core SEO Actions Every Local Business Needs To Do For Google Rankings

7 Core SEO Actions Every Local Business Needs To Do For Google Rankings

One of the most significant benefits of how Google creates its search rankings is that it allows local businesses to compete on an even playing field.

By that, we do not mean a local cafe can compete with Starbucks on the global stage, but it most certainly can in its local catchment area.

The reason for this is that Google will take into account the location of the person searching for a search term such as “local coffee shop”.

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