If you have done any research into SEO or discussed it when employing a Perth SEO agency, you may have come across the term “bounce rate”.
Nothing to do with trampolines, it is a term that may at first seem rather simplistic, but unfortunately for many website owners, it is also something that can cause them a large amount of consternation.
Bounce rate, when being applied within SEO, is a metric that measures how quickly a visitor to a website leaves it after landing there.